Tasked with growing brand presence and engagement across social platforms, this role develops channel-specific strategies, manages content calendars, and engages communities to support lead gen and reputation objectives. The Social Media Manager ensures a consistent brand voice and optimal use of platform features.

Key functions include:

• Crafting monthly and quarterly social strategies for LinkedIn, X, Facebook, Instagram, and TikTok
• Producing and scheduling organic posts, stories, and short-form videos in scheduling tools
• Engaging with audience comments, messages, and user-generated content to foster community
• Running paid social tests—audience segments, creative formats, landing pages—to improve CPL
• Reporting on reach, engagement, conversion, and sentiment using native analytics and third-party tools

This role partners with Content, Paid Media, and PR to align messaging across channels. Success is gauged by follower growth, engagement rate, social-driven MQLs, and share-of-voice benchmarks.

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