The SDR role is focused on prospecting and qualifying inbound and outbound leads to generate discovery meetings for account executives. SDRs adhere to a structured outreach cadence and maintain CRM accuracy to drive top-of-funnel growth.

Primary duties include:

• Researching target accounts and mapping buying-group stakeholders
• Executing multi-touch sequences (email, phone, LinkedIn) to secure meetings
• Qualifying leads against defined criteria (budget, authority, need, timing)
• Updating CRM records and activity logs with call notes and outcomes
• Collaborating with Marketing on content and messaging to improve response rates

Success is measured by the number of meetings booked, SQL conversion rate, and quota attainment. Ongoing coaching and call-recording reviews support continuous skill improvement.

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