The Performance Marketing Manager is responsible for planning and executing paid acquisition strategies that drive measurable growth across digital channels. This role develops end-to-end campaigns—spanning search, social, display, and programmatic—to attract qualified prospects and optimize cost-per-acquisition (CPA) and return-on-ad-spend (ROAS) metrics.
Daily activities include collaborating with creative teams to produce high-impact ad assets, configuring and launching campaigns in platforms such as Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and demand-side platforms (DSPs). Ongoing analysis of performance data guides iterative optimizations in targeting, bidding, and creative testing to ensure budget efficiency and scalable results.
Success is measured by improvements in key performance indicators—such as click-through rate (CTR), cost-per-lead (CPL), conversion rate, and overall ROI—while maintaining alignment with broader marketing objectives and budget constraints. The Performance Marketing Manager also stays current on emerging ad formats, privacy regulations, and platform updates to keep strategies competitive.
Key Responsibilities:
- Develop comprehensive media plans across paid search, social, display, and programmatic channels
- Execute A/B and multivariate tests on ad copy, creative formats, and landing pages to improve conversion rates
- Monitor daily spend, bids, and pacing; adjust budgets and bid strategies to achieve target CPA and ROAS
- Analyze campaign data in analytics and BI tools (Google Analytics, Looker, Tableau) to identify trends and optimization opportunities
- Collaborate with creative, UX, and web teams to ensure seamless user journeys from ad click to conversion
- Implement audience segmentation and retargeting strategies to re-engage high-value prospects
- Generate regular performance reports and present actionable insights to marketing leadership
Qualifications & Skills:
- 4+ years of experience in performance marketing or digital media roles
- Proficiency with Google Ads, Meta Ads Manager, LinkedIn Ads, and programmatic DSPs
- Strong analytical skills, including SQL or spreadsheet modeling, to interpret complex datasets
- Hands-on experience with testing platforms (Optimizely, VWO) and landing-page optimization
- Excellent communication and project-management abilities to coordinate cross-functional campaigns
- Knowledge of privacy regulations (GDPR, CCPA) and impact on tracking and targeting methodologies