The Paid Social Strategist designs and executes advertising programs across social media channels to drive measurable business outcomes, including brand awareness, lead generation, and customer acquisition. Leveraging data-driven insights and a deep understanding of platform algorithms, this role crafts end-to-end paid social strategies that align with broader marketing objectives.

Working collaboratively with creative, analytics, and media teams, the Paid Social Strategist manages campaign lifecycles—from audience research and campaign setup to ongoing optimization and post-mortem analysis. This position requires both strategic vision to plan multi-channel social programs and tactical expertise to fine-tune targeting, bidding, and creative elements for peak performance.

Key Responsibilities:

• Develop comprehensive paid social plans across platforms (Meta, LinkedIn, TikTok, X and others) that support acquisition, engagement, and retention goals
• Build and segment audiences using demographic, behavioral, and interest data to maximize relevance and ROI
• Execute A/B and multivariate tests on ad formats, creatives, messaging, and placements to identify top-performing variants
• Monitor daily budgets, bids, and pacing; adjust strategies to maintain efficiency against KPIs such as CPM, CTR, CPC, and CPA
• Collaborate with design and copy teams to produce on-brand, platform-optimized ad assets and ensure seamless handoff to media buyers
• Integrate campaign tracking with analytics and BI tools (e.g., Google Analytics, Looker, Supermetrics) for real-time performance dashboards
• Analyze results to generate actionable insights, present findings to stakeholders, and recommend iterative improvements

A successful Paid Social Strategist stays current on emerging social ad features and industry best practices, continuously refines audience and creative strategies, and drives sustained improvement in campaign performance and cost efficiency.

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