The Marketing Operations Manager is responsible for designing, implementing, and optimizing the systems, processes, and data that power an efficient, scalable marketing organization. This role ensures that marketing automation, CRM, analytics, and reporting frameworks work seamlessly together to support demand-generation, account-based marketing, and customer-engagement programs.
Working closely with Marketing, Sales, IT, and Finance, the Marketing Operations Manager translates business requirements into technical solutions—configuring workflows, maintaining data integrity, and enforcing governance. They also develop dashboards and playbooks that enable teams to measure performance, forecast pipeline, and improve decision-making.
Key Responsibilities:
- MarTech Stack Administration
- Configure, maintain, and upgrade automation platforms (Marketo, HubSpot, Pardot) and CRM systems (Salesforce, Dynamics)
- Manage integrations with webinar, event, and analytics tools via APIs or middleware (Zapier, Segment)
- Process Design & Optimization
- Define and document lead lifecycle stages, scoring models, and routing rules to Sales
- Streamline campaign build, approval, and launch processes to reduce time-to-market and errors
- Data Governance & Quality
- Establish standards for data hygiene, field usage, and deduplication; monitor compliance and resolve issues
- Implement GDPR/CCPA best practices, manage consent records, and support privacy audits
- Reporting & Analytics
- Build interactive dashboards in Looker, Tableau, or Power BI that track funnel performance and attribution
- Automate regular reporting on key metrics (MQL→SQL conversions, campaign ROI, lead velocity)
- Training & Enablement
- Develop training materials and conduct workshops to ensure marketing and sales teams leverage platforms effectively
- Maintain a knowledge repository of process documentation, runbooks, and best practices
Successful candidates will demonstrate strong technical aptitude, project-management skills, and an analytical mindset. Performance is measured by system uptime, reduction in manual campaign tasks, data accuracy, and the ability to accelerate pipeline growth through scalable, repeatable marketing operations.