The Email / Lifecycle Marketing Manager oversees the design, execution, and optimization of email- and lifecycle-based programs that guide prospects and customers through the full buyer journey. This role ensures that every automated touch—welcome series, nurture flows, re-engagement campaigns, and renewal reminders—is timely, personalized, and aligned to business objectives such as acquisition, activation, retention, and upsell. Close collaboration with Product, Sales, and Customer Success teams guarantees messaging consistency and maximum program impact.
Key Responsibilities:
- Develop and maintain multi-stage email campaigns in platforms like Braze, Iterable, or Customer.io
- Segment audiences based on demographic, behavioral, and transactional data to deliver relevant content
- Build dynamic content templates and personalization logic (merge tags, conditional blocks, user-triggered sends)
- Implement A/B tests on subject lines, send times, and creative variants to optimize open, click, and conversion rates
- Monitor key metrics (open rate, CTR, CVR, unsubscribe rate, deliverability) and troubleshoot deliverability or spam issues
- Coordinate with Design and Content teams to produce on-brand email assets and landing pages
- Automate renewal and upsell reminders for subscription and recurring-revenue models
The Email / Lifecycle Marketing Manager also maintains comprehensive documentation of workflows, oversees data hygiene and compliance (GDPR, CAN-SPAM), and reports regularly on program performance to senior leadership. Success is measured by improvements in engagement, conversion velocity, customer retention, and revenue influenced through email touchpoints.
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