The Field Marketing Manager partners with regional sales teams to plan and execute localized demand-generation programs and events that drive pipeline and market penetration.

Key functions include:

• Developing territory-specific go-to-market plans aligned with sales quotas and regional objectives
• Coordinating live events, roadshows, webinars, and sponsorships—from logistics and vendor management to on-site execution
• Creating tailored marketing collateral, presentations, and digital assets for local campaigns
• Tracking event and campaign metrics (registrations, attendance, pipeline influence) and optimizing future activities
• Managing budgets, vendor contracts, and post-event reconciliation
• Maintaining ongoing communication with sales leadership to share insights and refine strategies

Success in this role depends on strong project management, vendor negotiation skills, and the ability to measure and communicate regional impact.

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