The Event Marketing Manager is responsible for end-to-end planning and delivery of both in-person and virtual events that generate brand awareness and qualified leads.

Core responsibilities:

• Sourcing, negotiating, and managing venues, vendors, and sponsors for conferences, meetups, and trade shows
• Designing virtual event programs, including webinars, virtual summits, and live-streamed panels, using platforms like ON24 or Zoom Webinar
• Owning registration workflows, attendee communications, and post-event lead nurturing campaigns
• Collaborating with Content and Creative teams to develop agendas, speaker kits, and promotional materials
• Measuring event ROI through pipeline attribution, attendee feedback, and engagement metrics
• Creating standardized playbooks and workflows to scale recurring event programs

The Event Marketing Manager ensures that every event aligns with overall marketing objectives, budget constraints, and brand standards.

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