The Demand Generation Manager is responsible for designing and executing comprehensive, multi‐channel campaigns that fill the top of the sales funnel with high‐quality, marketing‐qualified leads. This position oversees end‐to‐end program planning—from audience segmentation and messaging strategy to channel selection, execution, and performance measurement—ensuring alignment with revenue goals and brand positioning.

Working cross‐functionally with Marketing, Sales, Product, and Operations teams, the Demand Generation Manager blends creativity and data analysis to optimize lead acquisition and nurturing tactics. Campaigns span email automation, paid search & social, webinars, events, and content syndication, with continuous A/B testing and attribution modeling to improve cost‐per‐lead (CPL) and pipeline velocity.

Success in this role is measured by increases in lead volume, conversion rates, and marketing‐sourced pipeline, as well as improvements in cost efficiency and campaign ROI. The Demand Generation Manager also contributes to the development of best practices, playbooks, and scalable processes to drive sustainable demand‐gen performance over time.

Key Responsibilities:

• Develop and manage integrated demand-gen programs across email, paid search, paid social, display, webinars, and virtual/in-person events
• Build lead-scoring frameworks and hand-off criteria to Sales to ensure seamless MQL→SQL transitions
• Execute A/B and multivariate tests on messaging, creative, and landing pages to optimize conversion rates and CPL
• Monitor campaign performance in marketing automation and analytics platforms; use attribution models to allocate budget and demonstrate ROI
• Coordinate with Content and Creative teams to produce targeted assets—email templates, ads, landing pages, and nurture sequences
• Partner with Sales Enablement to align on follow-up cadences, playbooks, and feedback loops for continuous improvement
• Maintain detailed project plans, budgets, and campaign calendars to ensure timely, on-budget delivery

Required Skills & Qualifications:

• 5+ years of B2B demand-generation or growth-marketing experience with a proven track record of hitting pipeline targets
• Expertise in marketing automation platforms (Marketo, HubSpot, Pardot) and CRM systems (Salesforce, Dynamics)
• Strong analytical skills, including proficiency in Google Analytics, Looker/Tableau, Excel, and A/B testing tools
• Excellent project management abilities and experience coordinating multi-disciplinary teams
• Solid understanding of paid media channels (search, social, display) and email-based nurture strategies
• Effective communication and presentation skills, with the ability to translate data into actionable insights